15 Proven Behaviors that Elevate Leaders

All leaders have weaknesses and blindspots that limit their opportunities. The higher you go in an organization the more people watch and evaluate your smallest behaviors. Sadly, the way you’… Sour…

Quelle: 15 Proven Behaviors that Elevate Leaders

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IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‚Bookbook‘

TIME

There’s a reason the items you see in an IKEA catalog look so ridiculously appealing — it’s because the Swedish furniture chain uses 3D rendering technology to create digital models of the products.

To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriouslyover-the-top product commercials. The result is hilarious, and the jokes really just write themselves.

„The 2015 IKEA catalog comes fully charged, and the battery is eternal,“ says an exec named Jörgen Eghammer, also know as Chief Design Güru. He explains that this catalog is not a digital book or an e-book, but a bookbook. „The navigation is based on tactile touch technology that you can actually feel,“ he adds.

We’ve seen plenty of good Apple commercial parodies before, but IKEA definitely gets major points for this…

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